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“Exponential Marketing” – a seminar by Paul Garrison was held at “Master Klass”
26 March 2010
“Exponential Marketing: EVERYTHING that you know about your client makes your stronger”
One of the most recognized gurus of world marketing shared his experience with guests to “Master Klass”, the Cultural and Educational Centre. On 26th March 2010 we held a seminar “Exponential Marketing: EVERYTHING that you know about your client makes your stronger” by Paul Garrison.
About the author
Paul Garrison has been working in the field of marketing for more than 25 years. His career began at Procter&Gamble. He then did two stints at the Coca-Cola Company: the first in the United States of America, and then as the Marketing Director in Central and Eastern Europe.
Later, Garrison worked as Managing Director in Hungary, and on top of which managed his own advertising agency in the USA for 10 years. Recently, he founded the Garrison Group, a strategic development consultancy with its head office in Budapest. The Garrison Group provides consultation services to the leading organizations in the region and has notable clients such as as IKEA, Sony PlayStation, Intersport, Telenor, Bayer, a group of banks UniCredit, Efes, AVON, and of course, Coca-Cola.
He is also a former Dean of the CEU Business School where he continues to teach in marketing. He also regularly holds lectures at leading universities in Europe and the USA. Paul lives in Budapest and has two sons – Zefir and Kayper.



